Mexico 2013

On the 19th of September, I will be taking a flight to Las Vegas and then heading to Mexico city for 4 weeks of backpacking.

My plan is to stay at least a week in Mexico City and adjust to the culture and language.

At this moment in time the 6 key things I want to see in Mexico city are:

lucho-libre

1. Lucha Libre – Mexican Wrestling

At Arena Mexico – Tuesday evenings and Friday Evenings

Arena Coligseo – Sunday Evening

2. Nighclub in Mexico City – Centro Cultural de Espana near Zocalo

3. Have a drink of Pulque (pre-hispanic alchohol beverage)

4. Learn to Surf on the Pacific Coast

5. check out teotihuacan

6. Check out Palacio Nacional

 

The Ultimate Guide to Promoting Infographics [Part 2] – Social Media

Hopefully you read Part 1 on on promoting infographics.. and now you want more.

This blog post will give an overview of social media promotion and will give you a starting point on promoting your infographic through these channels.

5 Essential Social Media Outlets for Infographic Promotion

1. Twitter

Twitter-Logo

If you only target 1 social media outlet then you should pick this one. However it’s very different to the likes of Digg, Reddit, Facebook, Stumbleupon and Google+ and it requires a different strategy.

Twitter should be treated with the same importance as your blogger outreach process. Initial contact should be through email if possible but then you should move to using twitter for future communications.. as it’s less intrusive and friendlier. As you build relationships, your twitter following will grow… but beware it could still be a longtime before your twitter account will have any power which is why you should still promote through other channels especially in the short term. ) A little dated but great explanation of how twitter works at getting links

I would also recommend only tweeting your best infographics and try to also tweet infgraphics/bait that you like that was created by other people. It will also help you to understand what infographics are out there and what it is you like about them.

I would suggest reading this article on how to build relationships on twitter ( a long read but well worth it.)

The Others.. Reddit, Digg, Facebook and Google+

2. Digg.com

digg-logo

Back in the day (2009-2010), getting a Digg front page was easy. Sadly due the implementation of a white list of domains it can take a little longer to get regular Digg front pages. I suggest building up a decent account (or getting friendly with a power user) and only publishing top quality stuff and mixing your own stuff in every 10 submissions and seeing it as a long term investment. Utilize existing relationships and keep prominent Digg buttons on your article to convert existing traffic to Digg votes for your infographic.

Great article on how to get a Digg front page. (be aware it’s 2008.. but still good advice)

3. Reddit

reddit-alien

Again a lot tighter on unknown domains (since 2010) but well worth submitting to sub Reddits that are relevant to your topic. Have obvious Reddit upvote buttons! And make sure you submit other stuff on a regular basis… no one wants to see that you only like your own stuff!

4. Stumbleupon

FileStumbleuponKnowing a “power user” is key or you will have to build your own which can take a while. Again keep Stumbleupon buttons above the fold and at the end of your infographic.

If you have the budget, it’s also worth looking at their paid submission service, for 5 cents a view you can try and get enough votes to go viral. I would suggest allowing 50$ of ad views and then see how many “free views” you achieve. I would target a specific category rather than letting Stumblupon decide.

5. Facebook

facebook

I’ll be honest. I do not have  a process for pushing bait/infographics through Facebook than just putting up buttons and letting people “like” away. (Feel free to add any of your tips in the comments section..)

Although a nice facebook infographic can’t hurt for getting attention from Facebook users. You could also look at adding Facebook comments to your infographic which would mean that user comments would appear on their respected profile/news feed.

5. Google +

google-plus-logo-640

Google+ is turning out to be a very interesting social tool for promotion. If you have never used Google+, it’s main unique selling point is the creation of “circles” which allow you to group your “friends".” This means that each circle can see different things.. so you should start creating circles for the relevant relationships you have been building.. “tech bloggers and press”, “Mainstream press”, “Digg Powerusers”…etc

I am still testing out different features with Google + but i am already impressed with it’s circle features for organizing relationships and promotion.

Bonus: WordPress Plugin

wplogo-stacked-cmyk

If you use WordPress you could use a referrer detector plugin that detects Digg, Reddit, Facebook, Stumbleupon and Google+ traffic and provides them a message and an opportunity to vote up your content.

Conclusion

As with all types of promotion.. aim at a small number of “power” users and try to build meaningful relationships. Not because i want you to be a nice person (although you should!) but because it will provide you with a far greater return on your investment. If you want to just blast shotgun approach then there are plenty of people for that.. just don’t pay more than $50 and expect about the same value!

The Ultimate Guide to Promoting Infographics [PART 1]

You have spent the last week creating your awesome infographic but now your scared that no one will see your “baby.” Don’t despair help is at hand with my ultimate guide to promoting your infographic across the internet.

1. Content

awesome-infogrpahic Death and Taxes Infographic

I know this is a guide to promotion but content is key. If you are not seeing results from your communication and your style is right.. then you need to look at improving the quality of your infographics.

This does not mean that you need to go out and blow $1000 on a top designer.. but your graphic needs to at least have a “linkable” hook even if it looks like a dogs breakfast.

Like “linkbait”  the hook is the most important aspect of how well an infographic perform when attracting links and attention. Throwing together a design using random data is just not going to cut it. You need to put aside some quality time for research if you’re going to come up with some awesome ideas..

2. Communication and Style

Top global arms exporters infographic

It’s unlikely that you hired Banksy to create your infographic so your email with just a link is going to get sent straight to the trash.

Treat all communication like you do with link building prospects.. (unless your link request emails involve a carpet bombing strategy using multiple mass emailing clients!)

Remember that first impressions are key when pushing infographics so don’t mess it up. Think about bloggers has human beings.. so be honest and respectful with all contacts.

3. Who to Target?

TargetAudience

When creating an infographic you should always have your target audience in mind.  Usually this target will be relevant to you or your clients niche.

It’s always a good idea to try and understand the blogs and sites within your niche to see the type of content they link to. This makes your job a helluva lot easier when you start pushing your infographics as you already know the type of content they love.

One of the great benefits of infographics is that competitors are far more likely to link to it then they would an article.. especially if its awesome! Although in more mature niches.. it will be still be a struggle to get a link from your competitor regardless of how great your infographic is.

Often an infographic will cover subjects that are outside your direct niche, so make sure you look at sites in these “subject” niches for opening up the lines of communication.

4. Strategies for Big Media – Long Term

big-media

One of the best opportunities for building links from your infographic is to get a mention from a large media site such as Mashable, Techrunch, The Atlantic, AOL..etc

You might be lucky and get featured on one of these properties early on but my advice is to see these “high value” relationships as a long term investment. Make sure that you spend time crafting your communications and bear in mind the following tips:

  • Include a press release with extra information to make their life easier when they blog about it.
  • Provide them an exclusive to have the graphic 3 days before anyone else.
  • Create a unique infographic just for them to be hosted on their property – ‘I scratch your back you scratch mine’
  • Pick up the phone…
  • Utilize existing relationships to arrange an introduction…
  • Target lower level employees rather than the CEO
  • Start first with their lower level properties.. such as the smaller community blogs on usatoday.com
  • Build social media rapport.. once you know the individual your are speaking with.

5. Blogger Outreach – Short to Medium Term

bloggers9

Often relationships with “Big Media” can take time so utilizing blogger outreach with smaller blogs is a great way of getting eyeballs in front of your content quickly. It’s also a great way of getting the attention of the bigger fish as they trust their RSS reader more than a random email from you.

Bloggers are just normal people so you can be a little more conversational than you would be with the media. Try and keep a track of the top blogs in your industry so you can help them out when you can. Tweeting their great content and even publishing their infographics is a great way of starting a long term relationship.

Let bloggers know who you are.. so they can understand that your a “real” person so include your location or maybe what your plans are for the weekend.. but don’t go overboard. No one wants to know why you spending another lonely night at the office!

Thanks for reading part one of my ultimate guide to promoting infographics.. check back on Tuesday (25th October) for part 2 which includes:

  1. Social Media.. how to use correctly and the mistakes i have made.
  2. Seeding content through the bottom of the internet.. a dark and murky world but can improve your chances of going viral.
  3. How to utilize industry press to get your infographic in front of “influencers”
  4. Social Media Specialists – How to get the attention of these high value gurus.
  5. Most Important – Keeping Track of Results for future campaigns.

5 Awesome Uses for Linkbait Apart from Links

hookPublishing linkbait on your blog is a great way of driving editorial links to your blog but why not leverage this asset in other ways? When done correctly, linkbait can have many alternative uses that maximises your creative investment.

 Check out these 5 alternative uses for leveraging linkbait on your website!

1. Guest Posting

guest-posting

So you want to guest post at wisebread or some other high profile blog. Do you think anyone will take notice of your red widget versus blue widget article? Nope! Bloggers want to see content that has value to them, so prove to them that you can write it by publishing high quality linkbait on your site.

Once this linkbait is published.. then feel free to use it in all communication with guest post opportunities until you get a high profile guest post published (then you can use that!)

2. Relationship Building

kiss

Link requests is dead you say? Nah.. your just doing it wrong. What better way to build up rapport with fellow webmasters/bloggers than to create a super niche piece of linkbait that would only be interesting to them. Whilst this linkbait won’t get on the front page of digg, it will really help to get the persons attention your emailing and could turn into a relationship that makes a front page digg seem like a sad one night stand.

Great examples of linkbait to use would be an historical articles or just a simple infographic that only people in the niche would care about.

3. Something for your list

gift

You got a list right?! A great way of improving your subscriber rate is give away your linkbait to potential sign-ups in return for their email address. You could even use current bait and just turn it into a simple infographic that subscribers will love as it’s even more digestible.

Giving your linkbait to subscribers early is another way of gaining favor and makes the people on your list feel warm and fuzzy inside.

4. Article Marketing

article

If you are still just putting “YOUR KEYWORD” articles into ezine then you have been doing it wrong and probably just wasting your time. Article marketing only works well when your content is syndicated so what you should be aspiring to achieve is linkbait on a budget.

Try and make your article linkbait more general than the articles on your site so that it can be syndicated in as many places as possible.

Once published, use the ezinearticles dashboard to track views and use google (copy and paste you first line from your article) to see how many places have syndicated your bait. If the sites are high quality then open up the lines of communication and offer them unique articles on a regular basis!

5. Web 2.0 Sites

squidoo

Posting content in places such as Squidoo and Hubpages does not mean you should go down the spam route of just posting “YOUR KEYWORD” articles.

Web 2.0 sites provide you a great place to get your linkbait seen by thousands and can attract editorial links that can provide real long term benefit. Many of these sites have a large user base of visitors and can lead to lots of internal links very quickly. Matched with the power of an aged domain and editorial links,  these web 2.0 sites can be a great source of traffic for years to come.